Universal has begun construction on its new Texas theme park.
Universal Destinations & Experiences has broken ground on Universal Kids Resort in Frisco, a family-friendly theme park, a first-of-its-kind for the brand featuring a different look and feel from existing Universal destinations.
The smaller theme park, which is tailored for a younger crowd, will feature unique activities and experiences designed to “inspire the unbridled creativity of kids through imagination, discovery and most importantly—play,” said Molly Murphy, president of Universal Creative, per Community Impact.
“We’re designing the resort so kids and families can feel the thrill of being physically immersed in their most beloved stories and characters,” she added.
Entertainment at the park will focus on a variety of family attractions, shows, meet-and-greets, and more. In addition to the main park, Universal is also adding a 300-room hotel. Since Universal started construction, Murphy says the project has created approximately 2,500 construction jobs and more are slated once the theme park attractions open.
Universal Kids Resort will “grow into being the very essence of growing up and living in Frisco,” said Frisco Mayor Jeff Cheney during a December 1 press conference.
Frisco is already one of the leading areas for growth in North Texas, but as the city’s partnership with Universal grows, so too will the opportunities in the area, said Christal Howard, Frisco Chamber of Commerce president and CEO.
“It’s exciting for our business community because there’s a number of ways that they can engage with Universal, and Universal has been such a fantastic partner, and making sure they’re plugging in with the local business community and the residents,” said Howard, per Community Impact.
Residents of Frisco and families around North Texas will also be able to enjoy the perks of having a theme park so close to home. Howard said residents will have the opportunity to “enjoy the park, work in the park, stay here, bring their families to the park,” and more.
“There’ll be something for everybody,” she said, per Community Impact.
