The Texas Stock Exchange (TXSE) has rolled out its first ad campaign, targeting Dallas companies with digital spots at Dallas Fort Worth International Airport and billboards along major highways. The push comes as TXSE positions itself to compete with New York’s dominant equity markets.
The Dallas Express previously reported on Texas’ rise as a financial hub, attracting firms seeking alternatives to traditional markets. TXSE’s campaign builds on that trend, spotlighting Dallas’ growing role in the national financial landscape.
TXSE leaders said the ads highlight Texas’ status as a financial center, citing the state’s economic expansion and business-friendly reputation. They argued those factors could draw companies away from traditional exchanges.
“We’re getting ready to become a real business…now was just the natural time to start to begin to put out the word and let people know that the Texas Stock Exchange will soon be open for business,” Jeff Karcher told KRLD News.
The ads feature a bullhorn with the tagline “The bull market is coming home.” Officials said airport placement would reach millions of travelers and help build awareness ahead of launch.
“There’s no better place to welcome visitors to our home state,” James Lee said in a company statement.
According to its website, TXSE plans to increase competition in listings by offering what it describes as a more business-friendly regulatory environment. Leaders said the exchange could appeal to companies frustrated with rules at traditional venues.
Texas already hosts about one-tenth of U.S. public companies, which TXSE officials said strengthens their pitch for a regional exchange serving regional businesses.
The campaign signals ambitions beyond Dallas, as TXSE aims to give domestic and international firms access to U.S. equity markets through a regionally focused venue. Executives have billed it as a serious rival to New York’s major exchanges.
By placing ads at DFW Airport and along Dallas’ busiest highways, leaders said they hope to boost visibility and build relationships ahead of the exchange’s launch.