The Texas Stock Exchange is set to inundate North Texas with ads to help build awareness ahead of its planned launch next year.
The parent company of the exchange, Dallas-based TXSE Group Inc., announced the campaign on August 18. The marketing initiative will include digital placements throughout every terminal at Dallas Fort Worth International Airport and billboards along heavily trafficked sections of interstates in DFW.
As previously reported in The Dallas Express, the Texas Stock Exchange will serve as a national exchange for companies to list and trade shares. The TXSE was announced in October 2024 by TXSE Group Inc. Founder and CEO James Lee, alongside Gov. Greg Abbott.
At the time, Lee said the exchange would offer businesses an alternative jurisdiction to list in, in a state with fewer regulatory burdens, including those related to DEI.
The new ads will feature an image of a bullhorn with the caption: “The bull market is coming home.” In a statement, Lee called Dallas Fort Worth International Airport “a natural choice” for the exchange’s debut campaign, per the Dallas Business Journal.
“It has had a transformational impact on Dallas, helping to turn it into one of the fastest-growing economic regions in the country. There’s no better place to welcome visitors to our home state,” said Lee of the airport.
Lee believes the exchange will lead to more companies moving to the Lone Star State, which is already experiencing a surge in corporate relocations. In fact, DFW has seen the value of its public companies double to a combined $1.5 trillion in just the past five years.
Dallas’ reputation as a financial powerhouse continues to grow. Earlier this year, the New York Stock Exchange launched a Dallas-based arm known as NYSE Texas. Nasdaq Inc. also announced it would open a regional headquarters in Dallas to boost its presence in Texas.