Cloud Payments is an Austin, Texas-based business transforming the legacy payment system one client at a time. As enterprises around the world tackle the challenge of rapid change in all forms of commerce while also planning for the ultimate transformation to the Digital Economy, Cloud Payments stands ready to help with decades of experience, advanced technologies and patented tools and techniques that will help make the journey smooth.

Earl Enterprise is a recognized leader in the hospitality industry, building innovative, sustainable brands that guests can enjoy today and in the future, including restaurant brands Planet Hollywood, Buca di Beppo, Bertucci’s, Earl of Sandwich, BRIO Italian Grille, BRAVO! Italian Kitchen, Chicken Guy! and more.

The two companies announced their partnership in order to optimize their payment processing systems. It also includes digital services using Cloud Payments’ direct to consumer mobile app Fundz, and their consumer loyalty and retention solution StickyStreet, to better engage their loyal customers.

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“Cloud Payments is honored to partner with such significant industry players as Earl Enterprises and we look forward to assisting them meet the challenges of the oncoming digital economy,” said Mike Love, President of Cloud Payments.

Earl Enterprises recognized the opportunity for cost savings and modernization, especially through innovation in order to bring new concepts and technologies to the industry via Cloud Payments. While in-person purchasing continues to re-emerge from the pandemic, Cloud Payments delivered an innovative digital merchant solution across all channels and brands.

Robert Earl, Owner of Earl Enterprises, noted Cloud Payment’s long-time status as a leader in the payment industry as a key factor in the partnership. His decision has been justified with a conversion that was accomplished seamlessly, below budget and many months ahead of schedule.

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