Target, Kendra Scott to Debut Jewelry Collection

Exterior of a Target store. | Image by RozenskiP/Shutterstock

Target has entered a new “strategic, long-term partnership” with Kendra Scott to bring a new exclusive collection to select Target locations this fall.

Kendra Scott LLC is an Austin-based company specializing in jewelry and other fashion items. The company’s founder, executive chairwoman, lead designer, and namesake, Kendra Scott, was also appointed as a professor of practice at the College of Fine Arts at the University of Texas at Austin in 2020.

Target announced the new partnership with the jewelry brand on September 12.

The two companies plan to debut a new “exclusive” collection that will only be available at Target. The new collection will be regularly updated and will include over 200 items, including necklaces, rings, earrings, bracelets, and more.

The items will also be sold at “affordable” prices starting at $15 dollars. Most of the new items will come in at under $40. The two companies actioned the partnership to “purposefully bring joy to more families and communities.”

“Family, fashion, and philanthropy are the guiding principles of the Kendra Scott brand, and closely connect to Target’s purpose of bringing joy to all families,” said Scott, according to a press release. “We partnered with Target as they have a strong presence in our local communities, the place that matters the most to us. Together, we’re introducing a quality, style forward collection and celebrating both brands’ shared commitment to our communities.”

The new collection will be available in select stores starting on October 22. Shoppers can also find the collection online.

“Target is known for democratizing style and I’m so proud of how our strategic partnership with Kendra Scott builds on that legacy of making great design accessible to all,” said Jill Sando, executive vice president and chief merchandising officer for Target, per the press release. “With over 200 items, most priced at under $40, this exclusive collection is fun, stylish, and exactly the kind of affordable joy our guests are looking for when they shop at Target.”

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