Comfortable high heels.
If ever there was an oxymoron, that would be it, right?
Women spend nearly $43 billion a year on high heels. Just imagine what they’d spend if those shoes were comfortable!
Marilyn Monroe famously said, “Give a girl the right shoes and she can conquer the world.” The right shoes might have just arrived.
The billionaire owner and founder of one of the top shapewear brands in the world, Spanx, is about to make her dream of “comfortable high heels” come true.
Fox Business reports on the latest creation from Sara Blakely since changing the shapewear industry 24 years ago. Here’s the start of the story:
Sara Blakely, the creator of shapewear brand Spanx, is getting into the shoe industry.
She is introducing a new brand called Sneex, according to Axios and other reports.
The business executive hinted in a handful of social media posts over the past week that she had a new product poised to make its official debut on Tuesday.
Sneex said on its website that it focuses on a “luxury hybrid stiletto” that blends together sneakers and high heels. FOX Business reached out to Sneex for comment.
“We’ve been fed the line that beauty is pain… but does it have to be?” Blakely was quoted as saying on the brand’s website. “When people ask me, why shoes, why now? I say, ‘have you ever worn high heels!?’ I’ve been dreaming of inventing comfortable high heels since I started wearing them. But I was bored with the other options in my closet. I craved a completely new kind of shoe, something that sparked playfulness and made me excited to get dressed again.”
In an Aug. 12 social media post hinting at a “new brand” from her, Blakely indicated she had been “secretly working on/dreaming about” her new product “for years.”