In the ever-evolving world of holiday shopping, gone are the days when Black Friday meant long lines, early wake-ups, and in-person chaos at big-box retailers.
The latest trend among the savviest shoppers is using artificial intelligence tools, such as ChatGPT, to navigate the maze of discounts and dynamic pricing to secure the best deals, Bloomberg News reported.
As the retail landscape shifts towards online and real-time price adjustments, AI has become an essential part of the strategy for those looking to get the most bang for their buck this holiday season.
Jim Malervy, a 46-year-old marketing executive from Philadelphia, is one such shopper who has embraced this tech-savvy approach. For the second year in a row, he has relied on ChatGPT and other AI-powered apps to assist in his Christmas shopping, Bloomberg reported.
Last year, he used an AI pricing tool to snag a $50 discount on an iPad for his daughter, a move he says saved him both time and money. The app’s ability to track fluctuations in prices and find the best deals was a game-changer, and now Malervy swears by AI for streamlining his holiday shopping experience.
The increasing use of AI tools like ChatGPT reflects broader shifts in consumer behavior. As shoppers move away from traditional in-store experiences, relying on digital resources to stay ahead of sales is becoming the norm.
AI can provide real-time alerts on discounts, compare prices across various platforms, and even predict price drops, all of which empower consumers to make more informed purchasing decisions. For those who know how to wield it, AI turns the often overwhelming task of finding the best deals into a more efficient, strategic process.
Part of the appeal of AI tools lies in their ability to quickly sift through vast amounts of information.
As pricing algorithms evolve and change throughout the day, AI-driven tools offer a unique advantage by allowing consumers to spot the most significant savings, often before others do. For example, tools powered by AI can analyze multiple product listings and send users notifications when a sale price is about to end or when an item drops to its lowest price.
This AI revolution isn’t just limited to finding deals on gadgets like iPads or electronics.
AI tools are also being used to track discounts on everything from clothing to home appliances. The technology can even help shoppers create personalized shopping lists based on past preferences or current trends, further enhancing the customer experience.
As holiday shopping moves deeper into the digital realm, AI continues to reshape how consumers approach their purchases, offering convenience, savings, and an edge in an increasingly competitive market.