A Dallas-based company plans to open a roller rink concept in the Design District, according to a state filing.
On Brand Hospitality offers marketing and branding services, menu development, beverage programs, and staff training in the hospitality industry.
The company is managed by CEO Adrian Verdin and COO Torry Cray. Verdin has spent over 25 years in the industry as an owner, operator, and chef. He attended the School of Hotel and Restaurant Management at the University of North Texas and “immediately” opened his first concept, a casual Mexican restaurant in Dallas, per the company’s webpage.
He’s also the co-founder and managing partner of Bar Draught, “the first turnkey cocktail draft program” used by The Omni, Sea World, Whole Foods, Hilton, MGM, and Aria. Verdin is a Downtown Dallas Inc. board member, co-chair of the Dallas Arboretum Botanical Garden Food and Wine Festival, and member of an advisory committee for Chef For Farmers.
A Las Vegas native, Cray has worked at such hotels as MGM Grand Hotel and Casino, The Palms, and The Wynn Resort. Her “passion for event planning and management” led to her working with several festivals and conventions, including CES, MAGIC, The Electric Daisy Carnival, and Intel Summit. She was also the director of nightlife and VIP services for Jeff Beacher of Beacher’s Madhouse in Las Vegas and Hollywood, per the company webpage.
After moving to Dallas, Cray worked as food and beverage director at The Statler Hotel and, later, as an operating partner at Bitter End. She has also been vice president of sales, marketing, and strategic partnerships for Refined Hospitality Concepts, whose portfolio includes The Statler Hotel, Refined Hospitality Concepts Catering, and Primo’s MX Kitchen & Lounge.
A company spokesperson did not immediately respond to a message seeking comment about the roller rink project.