Rideshare Company Alto Opens New HQ in Dallas’ Design District

Alto’s new space at 141 Manufacturing Street in the Dallas Design District.
Alto’s new space at 141 Manufacturing Street in the Dallas Design District. | Image by NBC 5

Luxury ride-hailing startup Alto has relocated its headquarters to a new 16,000-square-foot building in Dallas’ Design District.

Alto differentiates itself from industry competitors like Uber and Lyft by owning its fleet of luxury vehicles, offering more luxury features, and classifying its drivers as W-2 employees.

The company’s new HQ, located in the Quadrant Investment Properties’ Manufacturing District, will house around 100 employees, including executives, engineers, and marketing and operations teams.

The building offers “community-centric” amenities such as a shared rooftop lounge with panoramic views of downtown Dallas and a walking trail that connects the entire project.

Chad Cook, the founder of Quadrant Investment Properties, stated the office was designed with companies like Alto in mind.

“We … strongly believe that the unique, amenity-rich environment that the Manufacturing District provides is the answer to the question of ‘Will workers come back to the office?'” said Cook. “We’re seeing this play out in real time with multiple users who are focused on creating an office environment that inspires their employees to participate.”

Alto CEO Will Coleman is optimistic that the new location will stimulate employee creativity.

“We’re excited to officially move into our new home in the Dallas Design District and welcome our team back to the office in a space that will inspire creativity and innovation,” Coleman said.

The Design District has seen nearly $1 billion in private investment over the last 15 years, according to Transwestern research, per NBC 5. The area surrounding Dallas’ Design District includes multiple entertainment destinations, various restaurants, and new retail concepts.

Kim Brooks, principal for Transwestern, stated the Manufacturing District is a top-of-the-line urban development for brand-conscious companies.

“The next generation of office users will demand space like this in order to recruit and retain talent,” said Brooks.

News of Alto’s new headquarters follows the startup’s expansion into Silicon Valley, which it announced in March. Alto first expanded outside of North Texas to Houston in 2020 and now has operations in Los Angeles, Miami, and Washington, D.C.

Alto’s growth has been fueled by a $45 million Series B funding round co-led by Tuesday Capital and Goff Capital. The funding will contribute to the company’s push to be the first 100%-electric ridesharing service.

Alto currently operates a fleet of 400 electric vehicles but expects that number to reach about 1,500 by the end of the year and 3,000 by the end of 2023.

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