Oak Cliff’s historic Wynnewood Village Shopping Center is set to receive a host of new stores and a more than 100,000-square-foot Target facility.

Founded in 1947 as Southern Dallas’ first open-air shopping center, Wynnewood Village was one of Oak Cliff’s premier shopping destinations between the 1950s and 1970s because of its unique mix of retail stores, restaurants, service-based businesses, and more.

Wynnewood Village is expected to undergo a major revitalization over the coming years, according to reporting by Fox 4 KDFW.

As part of the transformation, Wynnewood Village will add a flurry of new retail shops and stores in order to meet the growing demand for business in the area. One of these new retail establishments is a Target store that is expected to open sometime in 2025.

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Today, the historic shopping center houses multiple eateries and retail chains, including America’s Best Wings, Burger King, Raising Cane’s, Cicis Pizza, El Rancho Supermercado, and a Kroger grocery store at 752 Wynnewood Village, among others, according to a list of current businesses provided by VisitOakCliff.com.

While consumer shopping patterns have changed over the decades, Wynnewood Village has struggled to recapture some of the glory from its heyday, Fox 4 noted.

An entire generation of memories was shaped at Wynnewood Village, according to Brett Milke, vice president of redevelopment for Brixmor Property Group, a real estate investment trust company that introduced LA Fitness to the shopping center.

Grandparents shopped with their grandkids here, children got their first haircuts here, and teenagers learned how to drive in the shopping center’s back parking lot, Milke recalled.

Wynnewood Village is still able to trigger nostalgia from the shopping center’s early days.

“I remember bringing my kids here,” said Brenda Walker. “It was a long time ago. My oldest son is 40-something years old,” she told Fox 4.

With a new wave of excitement hitting Oak Cliff and other parts of Southern Dallas, Milke hopes that City leaders will be able to ride the momentum and capitalize on the growth.

“There’s really a great momentum in Southern Dallas. We’re really excited to be a part of it,” Milke told Fox 4.