Netflix announced on Tuesday that it is moving ahead with its launch of a paid-sharing program in Q2 2023, targeting those who share passwords outside their households.
Netflix wrote in a letter to shareholders on April 18 that it had successfully tested paid sharing and is now ready for “a broad rollout, including in the U.S., in Q2,” per NBC News.
The streamer’s test zeroed in on markets in New Zealand, Canada, Portugal, and Spain earlier this year, as The Dallas Express previously reported.
With the new paid-sharing program, users will be required to set a primary location for their accounts. Devices connected to it will be verified via their IP addresses and device IDs.
An option will be available to users wishing to add an extra member sub-account accessible to up to two people they don’t live with for an additional fee.
Otherwise, any unreported device that attempts to access a Netflix account from a different location will eventually be blocked, per Variety.
This crackdown is in response to what Netflix has claimed are the over 100 million households worldwide using the streaming service via shared passwords, per Variety. This violation of its rules amounted to a net loss of 200,000 subscribers in Q1 2022.
“This will not be a universally popular move,” as co-CEO Greg Peters explained in a Q4 2022 earnings interview, per Variety. The company is anticipating a “cancel reaction.”
Yet the smaller rollout did see subscriptions rebound after an initial drop in Canada. There are more paid memberships in Canada than prior to the launch of paid sharing, per NBC News.
Overall, Netflix reported adding 1.75 million subscribers as the result of its test rollout, per CNBC.
Yet due to this negative growth impact expected in the near term, Netflix did push the larger rollout of the paid-sharing program from Q1 to Q2 2023.
When subscriptions pick back up, the streamer plans to invest roughly $17 billion in developing original content in 2024. This is a slight bump from the $16.84 billion that it paid out in 2022.
Netflix has produced several popular original series, such as Stranger Things and Narcos. Some of its reality shows, like Love is Blind and Bling Empire, have also generated buzz among viewers.
This is strange, as I recall my account states that I can have 3 or 4 people logged in. Therefore 4 family members use my account. If Netflix removes that ability, I will not renew. They have little to offer anyway and are trying to sell me tens of other subscriptions.
I am tired of “watch for free with trial, and watch for free with advertisements.
Netflix only delivers about half the offerings it used to because It has become a paid advertising plan.
I live and work from two separate homes both in Texas and both belonging to me.. My initial reaction is cancellation if I have to pay for two subscriptions in order to watch from whichever home I am in at the moment. Different address yes, same person yes.
So how does their plan work for people who consistently use VPNs?
I don’t see how this benefits their honest customers. In my home, I have 3 TV,’s a Cell Phone and a laptop. When I travel, I take my laptop almost everywhere. Does this mean that my laptop will no longer work if I use a ethernet connection?
IMHO Netflix is having issues because of their poorly produced programming and limited library.
People and Situations are blatently placed in their produced programming out of context to push LGTB and anti-American script inserts, it borders on comedic if you have half a brain.
The abundance of cheap, poorly produced dubbed in English “B Movies” flourishes in every genre.
Netflix has now, “Run out of other people’s money”.
If they want to grow and maintain their subscriber base they need to get out of the propaganda business, produce content people want , enhance their library access with the other studios and stop the B Movies made in Lithuania dubbed into English
I couldn’t say it a better than Tom, but will add that they occasionally have something really good if it weren’t for pushing a political or social agenda.