McDonald’s Rolls Out New Beverage-led Concept

CosMc’s | Image by McDonald's

McDonald’s is testing out a new small-format, beverage-led restaurant called CosMc’s that could make its way to North Texas.

The new beverage-led concept, which gets its namesake from the 1980s-era McDonaldland character, will roll out in several locations, having debuted with a limited test in Bolingbrook, Illinois, on Friday.

McDonald’s anticipates the new concept to be rolled out in other locations as well. By the end of 2024, McDonald’s says it plans to open approximately 10 pilot locations, with more opportunities coming down the line in the Dallas-Fort Worth and San Antonio metro areas.

“Our universe is growing this week as McDonald’s starts testing CosMc’s, a new small-format, beverage-led concept that’s truly out of this world. Inspired by nostalgia and powered by a menu of bold, refreshing beverages and tasty treats, CosMc’s is landing earthside for us humans to enjoy,” McDonald’s said in a news release.

CosMc’s will specialize in a variety of specialty lemonades, teas, and cold coffee. Some of the beverage items include a Sour Cherry Energy Slush, a Tropical Spiceade, and a S’mores Cold Brew.

Despite the restaurant’s focus on out-of-the-world beverages, the restaurant concept will also feature a select few McDonald’s favorites — “all designed to boost your mood into the stratosphere, if only for a few moments,” the fast-food chain said.

Some of the menu items include a spicy queso sandwich, hash brown bites, and pretzel bites served with dipping sauces. The dessert menu will contain a Blueberry Lemon Cookie Sundae and Caramel Fudge Brownies, to name a few.

The small-format restaurant has been designed around efficiency and offers customers a seamless digital and drive-thru experience.

“Guests are invited to take a break from earthly stressors and use the dynamic menu boards and cashless payment devices to breeze through the ordering and payment process, allowing for guided exploration and customization along the way.”

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