McDonald’s will be launching a new test restaurant in Fort Worth that will be focused on providing efficient take-out services rather than dine-in. The first-of-its-kind restaurant will be equipped with a drive-thru lane with a food conveyor belt, a pick-up room for couriers to take and deliver orders quickly, and a shelf where people can grab their orders.
The location of the small-format restaurant is at 8540 West Freeway. The restaurant will focus on offering services for digital customers, such as drive-thru, pick-up, and delivery services. There are kiosks inside for placing to-go orders and pick-up shelves so that customers can come inside and get their orders quickly.
It will also offer an “order ahead lane” for pick-up with a food and beverage conveyor belt. The order ahead lane will let crew members know when your car is getting close to the location so they can time your order for your arrival, ensuring that your burger and fries are as fresh as possible.
“At McDonald’s, we’ve been setting the standard for Drive-Thrus for more than 45 years,” Max Carmona, senior director of global design and restaurant development at McDonald’s, said in a statement about the new concept. “As our customers’ needs continue to change, we are committed to finding new ways to serve them faster and easier than ever before.”
The new concept restaurant is considerably smaller than a traditional McDonald’s restaurant. This is because it specifically targets customers who want take-out or are on the go.
There will be several parking spaces outside the restaurant designated for curbside pick-up and other spaces for delivery drivers.
“The technology in this restaurant not only allows us to serve our customers in new, innovative ways, it gives our restaurant team the ability to concentrate more on order speed and accuracy, which makes the experience more enjoyable for everyone,” said Keith Vanecek, the franchisee operating the test restaurant.
The concept is currently just a test, meaning it will only be at this one location. Depending on the success of the Fort Worth restaurant, there is a possibility that the concept could be expanded to other locations around the world.
“I am immensely proud to have this new restaurant concept serving our customers in the Dallas-Fort Worth Metroplex,” Vanecek said.
I do not understand why anyone would give up an opportunity to sell more food and beverages, one on one with the customer to make sure there satisfied. I have been a customer of fast food for over 60 years your going to sever me out of a machine,or force me to learn how to use a computer you just lost all my business.
It’s a test so they can deploy them in CA when minimum wage goes up to insane levels