Little Caesars, the third-largest pizza chain in the world, officially became the National Football League’s official pizza sponsor in June.
The privately-held, Detroit-based pizza chain boasts stores in all 50 states of the U.S., in addition to having a presence in 27 other countries and territories around the world. The company comes third in size, behind Dominos in first and Pizza Hut in second.
The last few years saw Little Caesars expand its presence in the domestic pizza market. Just prior to the outbreak of the COVID-19 pandemic, the pizza chain deployed new contactless pickup and delivery options, including partnering with the food-delivery tech company DoorDash.
The company’s new multi-year deal with the NFL is its “biggest marketing partnership to date as the company looks to increase its visibility in the competitive pizza landscape.”
NFL training camps start in about a month, in August 2022, when the unofficial kickoff season begins. The new deal with Little Caesars comes just in time for them to sponsor the ’22-’23 NFL season. It comes with “exclusive marketing rights,” branded products, NFL-sponsored packaging, social media games, and new promotions.
Little Caesars is known for its $5 Hot-N-Ready carryout pizzas, now priced at $5.55 in accordance with the nation’s inflationary crisis.
The company has also been known to give back to its community through efforts like the Little Caesars Love Kitchen, a pizza kitchen on wheels that goes out to feed the homeless and those in need of food assistance.
The Little Caesars Love Kitchen has served over 4 million people across North America since its inception in 1985. This meals-on-wheels aspect of Little Caesars — set to be a part of the NFL deal — will visit “key NFL event cities throughout the year,” including the pizza company’s home city of Detroit, where the 2024 NFL draft is set to take place.
