The Kraft Heinz Company, in partnership with TheNotCompany Inc., announced Thursday a new dairy-free macaroni and cheese product, marking the first such plant-based product from the company to be sold in the United States.
Kraft Heinz and TheNotCompany’s joint venture, called The Kraft Heinz Not Company, aims to create delicious, plant-based foods.
Dubbed “Kraft NotMac&Cheese,” the new product comes in original and white cheddar flavors and caters to “consumers’ plant-based preferences” while not compromising on taste. It substitutes dairy with ingredients like fava bean protein and coconut oil powder.
“The Kraft Heinz Not Company creates plant-based versions of fan-favorite foods that taste like the real thing, yet don’t require people to drastically change their eating habits,” said Lucho Lopez-May, CEO of the joint venture, in a news release.
“NotCo brings its revolutionary AI technology that has a proven track record in creating mouthwatering plant-based foods to KRAFT – the beloved mac & cheese brand that sells over a million boxes every day. Leveraging the strengths of both companies, we’re offering the creamy and comforting experience KRAFT Mac & Cheese fans have loved for over 85 years – without the dairy.”
According to the packaging of the new products, the plant-based version has 310 calories per serving, compared to 250 calories per serving in the original, reported WFAA.
The new products are expected to hit shelves across the nation early next year.
The latest product is not the only new development from the company. Kraft Heinz is also planning to renovate one of its plants here in North Texas, as recently reported by The Dallas Express. The company plans to spend more than $8.9 million on renovating office space at its facility in Garland and adding a lunchroom and lockers as part of a project that spans 41,800 square feet.