A complaint filed this month with the U.S. Equal Employment Opportunity Commission alleges that Kellogg’s, the popular cereal and snack food company, engages in illegal diversity-based hiring practices and pushes “woke ideology” on consumers.
America First Legal (AFL), a nonprofit run by former President Donald Trump advisor Stephen Miller, filed the complaint regarding Kellogg’s hiring policies.
The group claims an investigation is warranted based on the company’s “Better Days’ Promise,” which sets a goal for management positions to be held by a 50/50 gender parity and 25% people of color by the end of 2025.
“Given Kellogg’s commitment to ‘diversifying’ leadership, advancing people based on skin color at the expense of others because of their skin color merits investigation,” America First Legal wrote.
The complaint also detailed Kellogg’s history of promoting LGBTQ Pride. This included a “Together with Pride” cereal promotion in partnership with GLAAD, an LGBTQ organization. It also noted that Tony the Tiger, the Frosted Flakes mascot, posed in photographs last year with transgender influencer Dylan Mulvaney, and Cheez-It boxes at one point featured famed drag queen RuPaul.
Reed Rubinstein, senior counselor and director of oversight and investigations for America First Legal, suggested parents can no longer trust Kellogg’s due to its actions.
“Kellogg’s officers and directors are, of course, free to spend their own money on whatever social or political cause they deem fit,” Rubinstein said. “But this freedom does not extend to breaking the law or to spending the Company’s funds and eviscerating Kellogg’s brand equity and consumer goodwill to serve their extreme woke activism.”
AFL argues that race-based hiring practices violate Title VII of the Civil Rights Act of 1964. These “diversity, equity, and inclusion” considerations during employee hiring or student admissions have recently become the subject of national debate, as reported by The Dallas Express.
“Management has a fiduciary duty to promote and protect Kellogg’s business, not hijack it for leftist political ends, “Rubinstein concluded.
Kellogg’s released a statement to NBC in response to the lawsuit.
“At Kellogg, our aspiration is to better reflect the diversity of our consumers and to strengthen our inclusive culture,” the statement reads. “We are committed to compliance with all applicable employment laws, and we have policies in place that prohibit workplace discrimination.”
