John Deere will be expanding its technology operations into Austin, Texas. The company will have a new location that will serve as a collaboration hub for new hires, including data scientists, data engineers, embedded software engineers, systems engineers, and computer vision and machine learning operations engineers.

This new location aims to strengthen John Deere’s technology capabilities and attract talent for hire that is interested in solving some of the world’s biggest challenges, including feeding a growing population.

“A presence in Austin allows us to access and recruit from a robust and diverse technical talent pool, supplemented by the region’s university ecosystem and startup community,” said Andrez Carberry, Director of Global HR Operations at John Deere. “This office will help us continue to develop industry-leading technology and solutions for farms and construction worksites.”

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The office will be located in the South Congress district of Austin. John Deere chose Austin as a strategy to expand and diversify their technology talent in an area that is currently rising in the tech world.

“Austin is a growing destination for some of the brightest minds in technology. Opening this office was a strategic decision from both a talent and collaboration perspective, particularly in software and data analytics,” said John Deere’s chief technology officer, Jahmy Hindman.

John Deere’s investment in Austin will be mutually beneficial to both the company and the city. By strengthening the city’s position as an innovation hub, the company will also be able to solidify itself as a global tech leader with its portfolio.

“Deere’s mission has always been about helping farmers sustainably feed a growing global population,” Hindman said. “We’re looking for people who want to help create technology that will have a significant impact on their communities and the world.”

John Deere’s technology team in Austin will be rapidly deploying new ideas to help farmers be more profitable and sustainable.