Integrity Marketing Group Partners Lion Street

Integrity Marketing Group Partners Lion Street
Jim Cahill (left), President of Lion Street, and Bob Carter (right), Founder and CEO of Lion Street. | Image from Integrity Marketing Group YouTube

Integrity Marketing Group, headquartered in Dallas, Texas, is a leading independent distributor of health and life insurance products. The company announced the acquisition of Lion Street, an elite national network of life insurance, wealth management, and financial planning agencies and professionals.

Through a network of partners, Integrity Marketing Group helps protect millions of Americans’ lives, health, and wealth by engaging with them wherever they are: in person, by phone, and online. Integrity’s state-of-the-art technology is used to streamline all stakeholders’ insurance and financial processing experience. Integrity Marketing Group builds products and then markets them through its distribution network of agencies, brokers, and RIAs nationwide in conjunction with carrier partners. 

Lion Street is an industry authority in the high net worth and commercial insurance markets, offering expertise in sophisticated life insurance, wealth management, and financial planning solutions. Headquartered in Austin, Texas, Lion Street connects its elite network of independently owned firms and financial planning experts with the financial products, intellectual capital, and specialized resources needed to serve affluent clients. Lion Street is deeply dedicated to establishing a collaborative network of investment professionals.

As a result of this strategic partnership, Integrity Marketing Group and Lion Street will help more Americans prepare for their future through the extensive network of this partnership. This collaborative group of industry leaders and icons work to optimize insurance and financial processes while creating innovative solutions to protect American consumers’ lives, health, and wealth. Under the terms of the acquisition, Bob Carter, founder and CEO of Lion Street, and Jim Cahill, president of Lion Street, will become managing partners at Integrity.

Lion Street will enhance its technological resources by employing Integrity’s omnichannel insurtech platform. Additionally, Lion Street will be empowered to further focus on building effective solutions for its clients by leveraging Integrity’s commercial shared services infrastructure, including information technology, human resources, legal and compliance, and a world-class advertising and marketing firm. At the same time, all Lion Street staff will benefit from a meaningful stake in the company through Integrity’s Employee Stock Ownership Plan.

Co-Founder and CEO of Integrity Marketing Group, Bryan W. Adams, shared, “Bob and Jim are two of the most well-respected visionaries in the industry, which is why I’m honored that they’ve chosen to partner with Integrity. The Lion Street team has the ability to conceptualize and deliver solutions that financial and insurance professionals need for success, which made them quick to recognize the scale of resources that Integrity offers their clients. With decades of experience and leadership, they will be an incredible asset to our Integrity partner network. Lion Street embodies all we’re building at Integrity, and I look forward to the transformative milestones we’ll reach together.”

Learn more about Integrity Marketing Group here: https://www.integritymarketing.com/

Learn more about Lion Street here: https://lionstreet.com/

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