SMS communications are limited, especially for marketing purposes. However, a new cloud service is changing the corporate communication landscape.

Halmax, in partnership with Sinch, has launched its LinkinSMS cloud SMS service for national and global enterprises to improve the effectiveness of its critical business processes.

Headquartered in Cedar Hill, LinkInSMS delivers up to 16MB of formatted rich content to any smartphone.

Other communications technologies introduced by other providers address the character and formatting limitations of SMS. However, those solutions require that their specific technology be used by both the recipient and the sender.

LinkInSMS requires only that the sender and recipient use universally available SMS functionalities on a smartphone.

“Combining the landing page security offered by LinkinSMS with Sinch’s Tier 1 Super Network allows brands to safely transmit messages with secure landing pages to any mobile in the world,” said Hugh Haley, Sinch’s Regional Director for Oceania.

LinkInSMS automatically creates and hosts a Web Page of up to 16MB from the message content. The message content can be from a standard email, initiated from the LinkInSMS Customer Portal, or created through the LinkInSMS API. The web page URL is automatically inserted into an SMS message and delivered to any smartphone having SMS capabilities.

Overall, LinkInSMS is positioned for the corporate environment with a customer portal and enterprise communications features.

Users can customize the company’s business communications by creating lists of preset recipients or setting predefined headings and footers. Customization options include logos, message templates, and more.