Dallas-based EoS Fitness has acquired Houston-based Texans Fit, a gym chain started by the NFL’s Houston Texans, last week.
“This acquisition is part of our continued growth in Texas and nationwide. We opened our first gym in Euless, Texas, earlier this year and the acquisition of Texans Fit has helped propel the brand forward, expanding our footprint to 75 open gyms across the country,” Rich Drengberg, EoS Fitness CEO, told The Dallas Express.
There are currently five Texans Fit locations in Houston, and EoS will rebrand them as their own.
EoS bills itself as a high-value, low-price fitness chain, and the membership fee at some locations starts at $9.99 per month.
“We’re focused on providing communities a premium fitness experience by incorporating the latest smart technologies, a variety of high-energy group and cycle classes, advanced recovery options, and high-end amenities at an affordable price point,” Drengberg said when asked what made his chain different.
EoS said the Texans Fit gym chain developed state-of-the-art facilities that allowed members to train and recover like a pro, which the company said aligns with EoS goals. Drengberg noted that a focus on recovery is a growing trend in the fitness space.
“Recovery is an important part of a holistic fitness routine,” Drengberg said.
Drengberg said his business is getting smarter by incorporating technology into its fitness machines to help drive measurable results for its members.
Approximately 19% of the U.S. population have gym memberships, according to Zippia.
“Nationwide, gyms are busier than ever before. More and more people are seeking access to affordable health, fitness, and wellness options. We believe this trend will continue as people focus on prioritizing their overall well-being,” Drengberg told The Dallas Express.
High-end fitness company Life Time Group Holdings Inc stock is up roughly 45% year-to-date, while the less expensive gym chain Planet Fitness shares are down almost 3% year-to-date but have gained 87% over the past five years, according to Google Finance.