El Rancho Supermercado Opens New Store

El Rancho
El Rancho Supermercado | Image by El Rancho

Heritage Grocers Group has opened a seventh El Rancho Supermercado location in Dallas — this time on Illinois Avenue.

El Rancho was founded in Garland and first opened in 1988, “dedicated to making Hispanic customers feel at home,” according to its website. Heritage announced plans to acquire El Rancho Supermercado earlier this year, according to a report from Progressive Grocer.

Located at 2314 W. Illinois Ave. in Oak Cliff, the new El Rancho Supermercado location offers a vibrant produce department, full-service meat department, Mexican Cocina, bakery, Palapa and piñatas and balloons.

“The opening of this store is also a homecoming for me, and I am thrilled that we are expanding our presence in my home state of Texas with the opening of El Rancho Supermercado’s 29th store,” Heritage CEO Doug Sanders said in a prepared statement. “This new location … allows us to meet the demand of this fast-growing demographic in Dallas.”

In Dallas, the store also has locations at 655 W. Illinois Ave. and along Gaston Avenue, West Jefferson Boulevard, South Buckner Boulevard, Marsh Lane and Coit Road.

Headquartered in Ontario, California, Heritage also operates in Nevada, Arizona, Kansas and Illinois, with 57 stores under the Cardenas Markets banner, 21 stores under the Tony’s Fresh Market banner, seven stores under the Los Altos Ranch Market banner and 28 stores under the El Rancho Supermercado banner.

“The acquisition of El Rancho Supermercado aligns with our growth strategy and will make a great addition to the Heritage Grocers Group portfolio of companies,” Marisa Kutansky, director of Communications for Heritage, previously told Progressive Grocer.

“The team at El Rancho Supermercado has built a strong brand and long-standing relationship with its customers, and by leveraging our collective strengths, El Rancho Supermercado can deliver even greater value to its loyal customers across Texas and Kansas,” Kutansky told the publication earlier this year.

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