When Taco Tuesday comes around, Dunkin’ Donuts doesn’t really spring to mind. This might soon change.
In a press release on March 22, Dunkin’, the Massachusetts-based mega-donut chain, introduced a new addition to its menu — the Dunkin’ Breakfast Taco.
“Our culinary team has expertly crafted these Breakfast Tacos with the vibrancy of Spring in mind, delivering a taste sensation that can be enjoyed any time of the day – not just for breakfast,” Jill McVicar Nelson, the company’s chief marketing officer, said in the release.
The Dunkin’ Breakfast Taco begins with a heated flour tortilla that is generously stuffed with scrambled eggs, sharp white cheddar cheese, and fire-roasted corn. The taco is topped with a tangy lime crema, with the option to kick it up a notch with a sprinkle of crispy crumbled bacon.
A single taco in the DFW region costs about $2.79 or $2.99 if you want to splurge on the bacon topping.
The new Dunkin’ Breakfast Taco is designed to be eaten on the go; the company explained in its release. This makes it an ideal breakfast option for those who are always in a rush. To keep all the ingredients in place, the taco comes in a taco holder that prevents any messy accidents while you’re driving.
Reactions from Dunkin’ customers about the new offering have been mixed, although also not too bad.
YouTuber The Southern Snack gave it “a solid seven.”
Also in the spirit of spring, Dunkin’ released a limited-time cherry blossom donut at select locations in Washington, D.C., and Maryland.
Dunkin’s decision to add tacos to its menu comes three years after Taco Bell took a stab at breakfast with $1 breakfast burritos.
Just recently, the chain turned it up a notch by streamlining its breakfast offerings and bringing comedian Pete Davidson on board. Taco Bell’s breakfast sales showed a 9% increase in the fourth quarter, per CNN.
Is Dunkin’s recent foray into taco turf just a coincidence? Maybe, maybe not.