It can be challenging for nonprofit organizations to have a successful marketing program that generates donations. That is why a recent announcement by Data Axle just gave nonprofits an advantage.
Fundraising strategist Amy Braiterman has joined the Data Axle team as Vice President of Strategy. She will work closely with new and current clients to improve their strategies and increase fundraising revenue.
Headquartered in Dallas, Data Axle, formerly Infogroup, provides data, technology, and marketing services for salespeople, marketers, and professionals.
“Our commitment to the nonprofit sector is unmatched in the data-driven marketing space,” said Data Axle Chairman and CEO Michael Iaccarino. “This commitment is reflected in our solutions and capabilities, of course, but also in the unique way we work with clients. Given her incredible experience and unique blend of talents, the role that Amy has been brought on board will further differentiate Data Axle from others in our space.”
Before joining Data Axle, Braiterman served as Director, Digital Strategy at CDR Fundraising Group.
“I’m excited to lead the effort to help nonprofits transform their fundraising programs from channel-centric to audience-centric, something my blended experience positions me well to deliver on for the company,” said Braiterman. “Data Axle is primed to help all nonprofit organizations bring this all together. The company is playing a leading role in removing barriers for nonprofit marketers, and I’m thrilled to be a part of that.”
For more than 45 years, Data Axle’s solutions enable clients to acquire and retain customers while enhancing user experiences. Through proprietary business and consumer data, artificial intelligence/machine learning models, innovative software applications, and expert professional services, Data Axel seeks to cement itself as the go-to provider for all marketing and data acquisition needs.