Data Axle, headquartered in Dallas, Texas, is a leading provider of data, data-driven marketing, and real-time business intelligence solutions for enterprise, small business, non-profit, and political organizations. The company’s solutions enable clients to acquire and retain customers. They then help them enhance their user experiences through proprietary business and consumer data, combining artificial intelligence and machine learning models, and innovative software applications with expert professional services.
Data Axle debuted a new cross-channel donor acquisition solution to give better support to non-profit marketers. The solution is powered by Alterian software, which leverages several different cloud-based platforms to provide end-to-end omnichannel functionality. The highly evolved framework allows Data Axle’s non-profit clients to move from single-channel to multi-channel programs seamlessly. It supports both experienced omnichannel experts and organizations transitioning from single-channel programs to omnichannel approaches.
Building on its industry-leading technology, donor marketing expertise, and popular donor database, called Apogee, Data Axle assists non-profit clients in finding the very best prospects through multi-channels to ultimately increase donor engagement and value. Unlike other solutions in this sector, Data Axle’s cross-channel donor acquisition service is not based on a non-profit marketer’s previous donor universe. The Data Axle team works with non-profits instead to craft new audience targets that are based on sophisticated data models leveraging hundreds of consumer attributes and not dependent on a marketer’s first-hand data.
President of Non-Profit Solutions, Niely Shams, shared, “Tapping into our core technology, expertise, and industry-leading donor database, this solution has incredible benefits for today’s non-profit marketers, who have embraced omnichannel strategies and require best-in-class support at scale. From identifying and reaching the people most likely to support an organization to reducing cost per acquisition, we are helping non-profit marketers deliver on precise, data-driven, long-term strategies that continually discover new donors and achieve optimal value and engagement over time”.
Learn more about Data Axle at their website here.
