Data Axle Brings In New CMO of Local Marketing Solutions

Data Axle Welcomes New CMO
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Data Axle, headquartered in Dallas, Texas, is a leading provider of data, data-driven marketing, and real-time business intelligence solutions for enterprise, small business, nonprofit, and political organizations. The company’s solutions enable clients to acquire and retain customers. They then help them enhance their user experiences through proprietary business and consumer data, combining artificial intelligence and machine learning models, and innovative software applications with expert professional services.

The company announced on December 15 that Lowell Orelup joined the company as Chief Marketing Officer for its Local Marketing Solutions (LMS) division. Orelup has spent many years helping brands such as LendingTree, AT&T, Accenture, Allstate, and other top-tier companies. He leveraged his knowledge of user experience, combined data to drive exponential growth, and streamlined lead generation.

While joining the company during the midst of a turnaround in operations and overseeing its most important channels of digital marketing, Orelup has been working alongside a team of world-class talent to propel the brand, its standing on Wall Street, and eventually drive historical growth in customer acquisition, earnings, and profitability. At Data Axle, Orelup is responsible for the transparent integration of the full range of the division’s marketing services and products to serve the growing SMB audience. He will also be helping an increasing number of business leaders discover how they can work with Data Axle to broaden their customer base in their local markets.

President of Local Marketing Solutions at Data Axle, Mark Cullinane, said, “We are thrilled to have someone of Lowell’s caliber at the LMS helm. Lowell has his finger on the pulse of best-in-class performance marketing approaches, which he’ll leverage to help our LMS division acquire new SMB clients and to further solidify Data Axle’s position as the leader in data for this market.”

Learn more about Data Axle here: https://www.data-axle.com/

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