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Dallas’ Fogo de Chao Announces Growth Plans

Waiter cuts meat for customer.
Waiter cuts meat for customer. | Image by Fogo de Chao Brazilian Steakhouse/Facebook

The Brazilian restaurant concept Fogo de Chao, headquartered in Dallas, plans to open 21 locations across the world over the next two years, the company has announced.

“As we look ahead to the next 24 months, Fogo de Chao is positioned for yet another transformative chapter of growth as we continue to scale our authentic experiential dining concept globally,” CEO Barry McGowan said in a news release. “We are a category-leading, international brand and are actively securing leases and forging development agreements in regions where we already have a presence, while simultaneously breaking ground in new capital cities around the world.”

In North Texas, in addition to its Uptown Dallas location, Fogo de Chao has restaurants in Plano, Irving, and Addison. Those developed over the next two years “will showcase Fogo’s recent brand transformation featuring enhanced design, menu optionality and innovation platforms,” according to the release.

Last year, Fogo de Chao expanded with openings in Irving, Texas, and three other states, as well as in Ecuador and Mexico. The new restaurants will include design elements such as enclosed patios, rooftops, and lounges.

“Fueled by a growing, diverse guest demographic, 87% of which comprises Gen Z, millennials, and Gen X, Fogo’s growth strategy continues to focus on penetrating existing markets to enhance guest convenience and offering new guests discovery dining opportunities in previously untapped trade areas,” the release shows.

Founded in Brazil in 1979, Fogo de Chao roasts its meats over an open flame. The menu offers sirloin, ribeye, New York strip, ribs, seafood, chicken, lamb and pork, and a variety of side dishes.

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