Buc-ee’s, a Texan institution known for its sprawling truck stops, has earned national acclaim as the No.1 brand in Forbes’ inaugural Customer Experience All-Stars list.
Forbes compiled this list in partnership with HundredX, a data analytics company.
It is based on the collection of more than 3.7 million ratings from over 120,000 consumers who evaluated more than 2,220 unique brands.
Founded in 1982, Buc-ee’s has prided itself on its attention paid to the customer experience at each of its 44 locations, no matter how remote or small.
In the online survey, Buc-ee’s received high praise for its friendly staff, vast selection of merchandise, and mouth-watering food.
Buc-ee’s signature barbecued brisket, fudge counter, and beef jerky bar all got favorable mentions, yet it was the chain’s restrooms that catapulted the brand to the top.
“I’ve never seen a convenience store associated with shopping for gas that has artwork for sale in the entrance to the bathrooms — it’s like walking through an art gallery just to use the toilet,” said one Buc-ee’s customer, per Forbes.
The rankings further solidify Buc-ee’s reputation as a beloved and iconic brand in Texas and beyond.
It is also worth mentioning that Buc-ee’s holds two world records.
The first record is for the largest convenience store in the world. The New Braunfels store spans 66,335 square feet.
Two more, even larger locations will open soon in Sevierville, Tennessee, and Luling, Texas, as The Dallas Express reported.
The second record held by the brand is for the world’s longest car wash. Located outside of Houston, the longest car wash conveyor measures a whopping 255 feet.
In addition to Buc-ee’s, Forbes’ list featured a diverse range of brands that consumers view positively.
The top 10 brands on the list were:
- Buc-ee’s
- Chick-fil-A
- Costco
- Toyota
- In-N-Out Burger
- See’s Candies
- Trader Joe’s
- Chewy
- Lexus
- Publix Super Markets
HundredX incentivizes survey respondents by donating around $2 to a nonprofit organization that they support, resulting in the company donating nearly $15 million in the span of two years.
