BMW Targets Specific Audiences with Pride Month Marketing

BMW Logo | Photo created by Roberto Lusso/Shutterstock

Unlike the BMW Group in America, Middle Eastern BMW did not partake in Pride Month social media marketing, with the company stating offering specific reasons as to why.

Townhall reported, “As companies and federal agencies dusted off their pride logos for the month of June, BMW was no exception—in the West, that is.

“Responding to a post about ‘the new BMW M3 Competition Touring with M xDrive,’ which published on June 1, an X user wanted to know why the BMW Middle East social media account did not share the same rainbow version of its logo.

“Surprisingly, the company responded.

“’This is an established practice at the BMW Group, which also takes into consideration market-specific legal regulations and country-specific cultural aspects,’ BMW replied.”

Users on X were quick to criticize the company’s response, most of whom claimed virtue signaling.

To read the full article and comments in the Townhall article, please click HERE.

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