Governor Greg Abbott welcomed the FIFA World Cup Trophy on Sunday as the iconic and legendary solid-gold award is presented for fans to view ahead of the 2026 FIFA World Cup. Dallas and Houston are host cities for the world’s largest sporting event. The trophy will visit a total of 51 nations and for the first time ever, will make stops in all 32 participating countries.
“It is an honor to have the FIFA World Cup Trophy here in Texas, especially because in 2026 Dallas and Houston will host the FIFA World Cup,” said Abbott. “The Lone Star State is a premier sports destination with passionate sports fans. As the hosts of Super Bowls, conventions, and other large events, Dallas and Houston are experienced in the logistics of world-class events. We look forward to welcoming FIFA, its sponsors, and its fans here in Texas in 2026.”
The FIFA World Cup Trophy Tour is presented by Coca-Cola and kicked off on May 11 in Dubai, UAE. The trophy has been used by FIFA and presented to the winner since 1974. The trophy is 24-carat gold and has a base of malachite, a semi-precious dark-green stone. It is considered one of the most valuable trophies in the world, with an estimated value of around $20 million.
“As football fans around the world gear up to support their teams, Coca-Cola is thrilled to offer fans the opportunity to experience the trophy ahead of the tournament,” said Brad Ross, vice president of Global Sports & Entertainment Marketing and Partnerships at The Coca-Cola Company.
“The real magic of the FIFA World Cup exists with fans believing in their teams and showcasing their passion for the game.”
Soccer is the fastest-growing sport in the United States. A 2019 study by Gallup Sports suggested that 52% more Americans consider themselves fans of the sport than in 2012.
In Texas, the popularity of the sport has translated into fans filling stands and the development of local talent through clubs such as FC Dallas and Houston FC, both of which made the MLS playoffs this season on the strength of homegrown talent.
FIFA intends the trophy tour to eventually be seen by all 211 member countries, a goal the organization hopes to meet by 2030. For billions of fans worldwide, the opportunity to see the most coveted trophy in the sport is a once-in-a-lifetime opportunity.
“The FIFA World Cup Trophy is one of the greatest symbols in sport,” said FIFA Chief Business Officer Romy Gai. “Bringing it on tour gives us a unique opportunity to shine a spotlight on the fantastic communities around the world who love the beautiful game. The trophy tour – which will end back in Qatar, our amazing hosts – highlights our commitment to making football truly global as we realise the dreams of our fans and bring the joy and excitement of the FIFA World Cup to their doorsteps, together with our long-standing partner Coca-Cola.”
