Dallas-based GDS Link announced on February 1 the acquisition of fellow Dallas-headquartered Ser Tech, creating a new financial technology (fintech) duo in the Big D.
GDS Link and Ser Technology Corporation are two fintech businesses. GDS Link specializes in managing credit risk insights, providing technological solutions through analytics and advisory services. Ser Tech leverages the credit information of consumers so that its target clientele – credit unions – can optimize their direct marketing strategies toward loan leads.
The acquisition is a foundational first step in building a skilled and influential partnership of fintech professionals who will bolster marketing success for GDS Link and increase the volume of credit union clientele for Ser Tech through their cross-complementary offerings.
Scott Lascelles, a prominent marketing and fintech expert, has been installed by GPS Link to manage the merger. Lascelles will scale services with business partners to render solvency for issues that pertain to credit risk, marketing, modeling, analytics, data, and reporting–no matter the caliber of those issues.
GDS Link Co-Founder & Chief Executive Officer Paul Greenwood explains the desire behind the duo: “We want to create a full-service solution that accelerates the achievement of goals and growth for our clients, and believe that GDS Link’s access to data, analytics, and decision modeling will work seamlessly with Ser Tech’s loan generations services.”
Ser Tech Chief Operating Officer James Lee also celebrates the propelled trajectory made possible through the acquisition: “We believe the combination of the two companies will provide clients a better user experience and more precise targeting for loan opportunities within its membership base and beyond. Being part of a rapidly expanding company will enable faster growth for all and more innovative solutions for both Ser Tech and GDS Link clients.”
As reported by The Dallas Express, there has been a recent exodus of headquarters from the Dallas-Fort Worth area, so the new Dallas duo is hoped to be a permanent presence in the metroplex.
