YouTube and Facebook remain the dominant social media platforms in the United States, with 84% of adults saying they ever use YouTube and 71% reporting they use Facebook, according to a Pew Research Center survey.
Instagram is the only other platform used by at least half of U.S. adults (50%), while smaller shares report using TikTok (37%), WhatsApp (32%), Reddit (26%), Snapchat (25%), and X (21%).
The survey of 5,022 adults, conducted February 5 to June 18, 2025, found steady growth for several apps since 2021. TikTok use rose from 21% to 37 percent, Instagram from 40% to 50%, WhatsApp from 23% to 32%, and Reddit from 18% to 26%.
X, formerly known as Twitter, was the only social media platform in the survey that showed a decline in users since 2021, dropping from 23% to 21%.
Younger adults continue to drive much of that expansion.
Eight in 10 adults ages 18-29 use Instagram, compared with just 19% of those ages 65 and older, according to the report. Similar gaps appear for Snapchat, TikTok, and Reddit.
Women are more likely than men to use Facebook, Instagram, and TikTok, while men report higher use of X and Reddit.
Black and Hispanic adults outpace White adults on Instagram, TikTok, and WhatsApp.
A separate Pew survey of 5,123 adults, conducted in late February and early March, showed that about half of Americans visit Facebook or YouTube at least once a day, including roughly a third who check each platform several times daily. 24% use TikTok daily, and 10% use X.
Among 18- to 29-year-olds, a majority report daily YouTube use and roughly half say the same for TikTok. Daily Facebook use is highest among adults 30 to 64.
The share of adults using Threads, Bluesky, or Truth social is 8%, 4%, and 3%, respectively.