A new state law aims to crack down on so-called “bandit signs,” unauthorized ads that can clutter up Texas roads.
Starting September 1, the new law will deliver fines of up to $5,000 per violation for individuals or businesses found posting unauthorized signage.
The new law is meant to help control the often handmade signs that often promise cheap insurance, real estate services, or miracle health products.
House Bill 3611 will dole out a tiered fine system for repeat offenders, with first-time violators who fail to remove illegal signage following a written notice facing up to a $1,000 penalty. A second violation can result in a $2,500 fine, while a third one can result in the maximum penalty of $5,000.
The law, which applies statewide, prohibits signs from being placed in government-owned land along roadways, sidewalks, and medians. Notably, the law now allows the state to pursue businesses and individuals beyond simply those who physically place the sign. Instead, it can hold business owners and others who benefit from the ad liable for their placement.
“Illegal signage can negatively impact the quality of life in neighborhoods throughout Texas. Although there have been efforts to target ‘bandit signs,’ offending operators simply claim they did not place the signs or just pay associated fines as a cost of doing business,” read a bill analysis by the Senate Research Center.
“H.B. 3611 strengthens enforcement by requiring written notice before a penalty is issued for a first violation, giving the violator a chance to remove the sign. It also replaces the unclear penalty language with a clear, escalating fine structure for repeat violations. This ensures fairness on the first offense and stronger consequences for ongoing violations.”
In a Facebook post in May, Sen. Borris L. Miles (D-Houston) called the signs a “blight in minority communities,” with some even promoting scams.
“I worked with members from both sides of the aisle to find common-sense solutions to get this bill passed. Thank you to Rep. Pat Curry for carrying this bill in the House,” wrote Miles.