The Trump Organization announced a new cellular service and smartphone venture called Trump Mobile on June 16. The venture targets consumers with a $47.45 monthly plan and a $499 Android phone, both branded with the Trump name.
The launch, led by Donald Trump Jr. and Eric Trump, coincides with the 10-year anniversary of President Donald Trump’s first presidential campaign announcement.
The service, dubbed “The 47 Plan” in a nod to Trump’s status as the 45th and 47th U.S. President, offers unlimited talk, text, and data. It also offers benefits like 24/7 roadside assistance through Drive America, telehealth services, and free international calling to over 100 countries, including those with U.S. military bases.
“We’re especially proud to offer free long-distance calling to our military members and their families — because those serving overseas should always be able to stay connected to the people they love back home,” said Eric Trump, executive vice president of the Trump Organization.
The plan, which requires no contract or credit check, operates on the networks of the three major U.S. carriers—Verizon, AT&T, and T-Mobile—through a mobile virtual network operator model. Customers can switch to Trump Mobile using their existing phones or opt for the T1 Phone.
The T1 is described as a gold-colored Android 15 device with a 6.8-inch AMOLED screen, 256 gigabytes of storage, 12 gigabytes of RAM, a 50-megapixel main camera, and features a fingerprint sensor, AI face unlock, microSD support, and a 3.5mm headphone jack. Priced at $499 with a $100 down payment, the phone is set for release in September, though promotional materials also mentioned August.
“I’m incredibly excited to step into this new digital space; hard-working Americans deserve a wireless service that’s affordable, reflects their values, and delivers reliable quality they can count on,” Eric Trump said in a statement.
Eric added on Fox Business’ Mornings with Maria that Trump Mobile aims to “revolutionize cell phones, mobile calling” with U.S.-based customer service and manufacturing.
“You’re not calling up call centers in Bangladesh — you’re doing it right out of St. Louis, Missouri, and you’re going to have phones that are made right here in the United States of America,” he said.
The Trump Organization claims the T1 Phone is “proudly designed and built in the United States,” but Eric Trump noted on “The Benny Show” podcast that initial deliveries may not be fully U.S.-made, stating, “Eventually, all the phones can be built in the United States of America.”
Experts question the feasibility of domestic manufacturing due to high labor costs and limited U.S. smartphone production infrastructure. Most components are sourced from countries like China, South Korea, India, and Vietnam.
The venture operates through T1 Mobile LLC, a Florida-based company incorporated in April that licenses the Trump name. The Trump Organization is not directly involved in designing, manufacturing, or selling the phone or service.
Critics raised concerns about potential conflicts of interest, given President Trump’s regulatory influence over the telecommunications industry.
“It threatens to be a real distortion of the economy around the Trump brand,” said Robert Weissman, co-president of Public Citizen, a consumer rights advocacy group. “My message to hard-working Americans is to slam down the phone in the face of this marketing ploy.”
Trump Mobile’s customer service is U.S.-based and available 24/7, with a contact number of 888-TRUMP45. Customers can preorder the T1 Phone now, though details about the manufacturer remain undisclosed.