Singer-actress Selena Gomez, 32, is teaming up with Oreo to create a limited-edition cookie inspired by horchata, her childhood favorite beverage.
The special collaboration will hit stores internationally on June 9, 2025, with presales beginning June 2.
This partnership represents a rare brand collaboration for Gomez, tapping into nostalgic flavors that connect with her cultural roots and personal memories.
The unique cookie features a distinctive blend of chocolate and cinnamon-flavored creme layered over sweetened condensed milk-flavored creme, sandwiched between two cinnamon and chocolate-flavored cookie wafers, capturing horchata’s essence in cookie form.
Adding an exclusive touch to the release, the cookies are embossed with six different designs celebrating Gomez’s life and music career. One special embossment replicates her signature and can be found in selected packages, a first in Oreo’s history. This special element marks a significant innovation for the brand.
Gomez has been vocal about her excitement for the partnership on social media, sharing the news enthusiastically with her millions of followers. Her personal connection to the project stems from childhood memories of the classic cookie.
She describes the collaboration as a full-circle moment, reflecting her longstanding relationship with the iconic snack. She expressed hope that fans will find the same comfort in this new flavor that she does.
The limited-time offering will be available internationally, allowing fans worldwide to experience this celebrity-inspired creation.
In honor of the collaboration, the Oreo brand is donating to the Rare Impact fund, a foundation created by Gomez to benefit youth mental health.
This launch continues the trend of celebrity food collaborations that tap into personal stories and cultural influences. The horchata inspiration connects Gomez’s Latin heritage with a mainstream snack favorite.
Earlier this year, Oreo collaborated with singer-musician Post Malone to create the Taste Twist version of the Oreo cookie. This cookie features rich salted caramel and shortbread cream sandwiched between a golden Oreo wafer and a chocolate one, embossed with nine unique designs.