In a world increasingly dominated by flashy advertisements and divisive messaging, Volvo’s latest campaign emerges as a breath of fresh air, reminding us of the fundamental values that bind us.
Unlike a recent luxury car manufacturer that chose pageantry and radical wokeness, Volvo is awakening America, tapping into the pulse of life.
Volvo released its campaign in a video that will leave you thinking or, hopefully, at least thankful.
The video is about family, life, and love. Not only does it advocate for all three, but it does so in a way that sparks deeper emotion and inspires rather than divides.
Watch the campaign for yourself and discover what it evokes within you:
The ad promotes Volvo’s fully electric EX90, which is “designed to be the safest Volvo car ever,” according to the Volvo website.
This video has gone viral, partly in response to Jaguar’s recent rebranding, which left many disconnected from its relevancy and nearly 100-year heritage.
Jaguar’s push for a bold new identity, encouraging viewers to “delete ordinary” and embrace the radical avant-garde, has left many feeling adrift from its storied legacy.
Watch for yourself:
Perhaps Americans are growing tired of all the breaking and brokenness and are ready to move into a rebuilding season, returning to something more substantial — looking more for genuine connections rather than chaos.