Uber is shutting down its alcohol delivery app at the end of March.
By eliminating the Drizly app, Uber said it will have more resources and time to grow its core business. The decision to scrap Drizly was rather unexpected considering Uber acquired the platform in 2021 in a deal valued at $1.1 billion.
While Drizly will still be accepting orders until the end of March, the company confirmed it was officially winding down operations ahead of the shutdown.
“We’ll be sure to let you know when it’s last call,” said Drizly in a post on X, formerly known as Twitter.
The social media post continued, “You’ll probably feel at home at Uber Eats as the drink selection you know and love is available there. And look – we get it. They’re tall. They’re dapper. And they’ll deliver almost anything. We think you’ll be really good together.”
As a parting gift, Drizly said it will be sending out multiple deals to inboxes over the next few weeks.
While Uber’s decision may not be favorable among certain users, Uber’s senior vice president of delivery Pierre-Dimitri Gore-Coty suggested it will strengthen the company over the long term.
Though alcohol delivery exploded in popularity during the pandemic, the demand for the service has since tapered off, reported the Associated Press.
“After three years of Drizly operating independently within the Uber family, we’ve decided to close the business and focus on our core Uber Eats strategy of helping consumers get almost anything — from food to groceries to alcohol — all on a single app,” Gore-Coty told Axios.
