Are you searching for a captivating and engaging holiday experience to enjoy with your family this weekend? Look no further than “Target Wonderland: Bullseye’s Top Toy Adventure,” a free event open to the public.

Visitors can marvel at the latest and greatest toys of the season while taking plenty of photos with beloved characters such as LEGO Yeti, Nintendo’s Mario and Luigi, and many more.

Families can enjoy a variety of festive activities, including indulging in sweet treats and playing through Nintendo video games, according to Target’s event page. Nearly 60 new Top Toys will be spotlighted, including from brands like Barbie, Disney, FAO Schwarz, and LEGO.

Target says this is the most affordable Top Toys list it has yet to feature, with prices starting at $7.99. Families can check off their shopping lists by scanning QR codes at the event using the Target app on their phones.

“Target is putting the magic and the meaning of the holidays within reach for everyone this season,” said Lisa Roath, executive vice president and chief marketing officer at Target.

“As guests look to save and celebrate in style, our holiday marketing and creative will inspire them with all the on-trend gifts, food and décor they love at Target, at prices they’ll love even more. That’s the heart of our campaign — however you holiday, Target helps you do it for less,” added Roath.

The upcoming event will also feature a delightful Favorite Day Gingerbread Village for guests to explore and admire. Additionally, visitors will have the chance to create their own personalized keepsakes.

But that’s not all. This year’s festivities will include a life-sized Barbie Box, where visitors can step inside and snap fun pictures for social media or as personal keepsakes.

The immersive toy-inspired experience is sure to delight viewers of all ages and create unforgettable memories as the Target Wonderland makes its stops in Dallas, New York, and Los Angeles.

The event runs from Saturday, December 2, through Sunday, December 3, from 11 a.m. to 7 p.m. It is being held at the Dallas Farmers Market, 920 S. Harwood in Dallas.