Amplifi, a leading strategy and information management consultancy headquartered in Dallas, has a new look.
Seeking to encapsulate its global identity with a fresh new look representing the company’s upward mobility, growth, and dynamic culture, Amplifi unveiled its new logo while explaining the launch is more than just a logo.
“I join our Amplifiers, customers, and partners in celebrating the launch of our new brand identity — a bold new look that represents Amplifi across the globe as a connected company and force of transformation,” said Corey Mellick, CEO of Amplifi.
Amplifi is a strategy and information management consultancy that helps the world’s leading brands, retailers, distributors, and manufacturers harness the power of their #1 asset: their data.
Striving to be the best-in-class data consulting service, Amplifi addresses the entire information value chain from strategy, solution definition, design, and implementation of information management technologies and solutions.
“Our goal was to have an image that would stand out among other global data organizations but to also showcase the energy, passion, and culture that Amplifi embodies in everything we do,” Mellick said. “With this change of identity, we look to push forward into our growth-by-acquisition strategy for continued global expansion.”
The new branding elements include:
- The “A”, represented as a caret as seen in mathematical equations (^), because the caret is defined as an exponent of exponential power – which is core to Amplifi’s mission to help companies harness the power of their data.
- The slashes symbolize the company’s upward mobility and dedication to delivering results.
- The colors represent how Amplifi stays true to its roots while pushing forward its growth strategy.
“The embodiment of our culture is to be the best, but also to make you the best,” Amplifi Chief Revenue Officer John Phan said. “Our new logo, colors, and icon work together to bring that passion and the exponential power that we apply to data to the forefront of the industry.”
