The Lone Star State’s favorability appears to be on the rise in light of a new national poll, which found a majority of respondents outside of Texas have a positive view of the state.
Crosswind Media & Public Relations, an Austin-based communications firm, conducted the survey measuring non-Texans’ attitudes toward Texas, asking whether the state is going in the “right” or “wrong” direction and whether it is a “good place for travel, business, and raising families.”
The poll found that 59% of respondents have a positive opinion of Texas in 2023.
Digging into the data, it appears that men have a more favorable opinion of the state than women (65% vs. 55%), and respondents aged 18-39 years proved the most sympathetic age demographic, with 71% viewing Texas in a positive light.
Furthermore, 79% of self-identified Hispanic respondents held a favorable view of the state, compared to 62% of white respondents and 41% of black respondents.
Overall, 65% of non-Texan Americans surveyed thought “Texas is a good place to start a business,” with 83% of Hispanics and people aged 18-39 logging the highest rates of affirmative responses.
When asked if “Texas is a good place to raise a family,” Hispanic respondents once again came out on top, with 84% answering positively. An even greater share believe it is a popular travel destination (88%), a significantly higher percentage than the average of 70% of non-Texan Americans.
The poll also found that more and more Americans think the state is heading in the right direction.
“Americans are +25% more confident in the trajectory of Texas over the past two years,” the survey notes.
Answers to the questions involving the business environment, the state’s reputation as a vacation spot, and whether it is a good place to raise a family also saw overall increases in positivity since 2021.
More than 800 Americans living outside of Texas were surveyed for Crosswind’s poll between 2021 and 2023.